Haystack’s unique data strategy matrix delivers a blueprint for achieving success with your data.
From basic regression to advanced Machine Learning, Haystack’s food Data Scientists can unlock possibilities.
Impactful, intuitive, and actionable dashboards and reports that empower users at all levels of your food business.
Fortify data foundations & reap the full benefits of the cloud with our data migration & management solutions.
Replace manual, repetitive business processes with automated workflows and bots that enhance efficiency.
Haystack’s Data Farmers understand the complex processes behind food production. Our tailored data solutions bring efficiency to land, livestock, and farm management.
Haystack helps food processors optimize operations, lower costs, and drive growth by gaining more control & value from their data.
Haystack helps food distributors leverage data from end-to-end operations to boost profitability, optimize supply chains, and satisfy their customers.
Learn more about our own transformative journey from harvesting mangoes to harvesting data insights and paving the way for the future of food & ag.
As a full-service data solutions provider and strategic advisor to Agri-Food businesses, we know how to activate the transformational power of data for mid-market and emerging food businesses.
Haystack brings together the deepest, broadest technology ecosystem with a vendor-neutral approach to help food organizations excel with all things data & analytics.
Had a great time exhibiting at Institute of Food Technologists (IFT) Minnesota Chapter Supplier Expo with Maria Medina!
We’ve met so many amazing people in the food industry who believe data and AI will transform their businesses for the better.
So glad to be a part of this industry and helping food companies use their data to help feed the world sustainably!
On this episode Pedro and Veronica talked about:
🎤 Haystack and what they are doing to help food producers, processors and distributors
🎤 Pedro’s career journey
🎤 What is “data” and how it is used in the food industry
🎤 Why he believes the food industry is slow to adopt digital technologies
🎤 Non-coding softwares
We are data scientists & engineers who exist to help food companies unlock the transformational power of data. Learn more about our own transformative journey from harvesting mangoes to harvesting data insights and paving the way for the future of food & ag.
Founded in 2014 by Pedro Medina, E.E., the inspiration for what would become Haystack Data Solutions was actually born on a mango grove in Miami. Since a small child, Pedro worked alongside his father picking and packing mangoes. Once the birthplace of the mango industry in the U.S., foreign competition and input costs made the Florida mango unprofitable, causing the groves – and a family livelihood – to disappear.
Inspired to explore ways that technology can advance people and businesses, Pedro founded Haystack to help food & ag companies harness data for the human good. We believe that data is the key to improving the global food system and combating climate change, and we’re obsessively passionate about it. We’re excited to bring cutting edge Business Intelligence, Machine Learning, Process Automation, and Cloud technologies to the food supply through our hands-on development, education, and community engagement.
Photo credit: Mitchell Family Collection
Pedro Alexander Medina, E.E. founded and serves as Chief Executive Officer at Haystack Data Solutions – an Advanced Analytics Agency specializing in custom managed solutions across the data value chain. Through a strong background in business and technology management, coupled with deep expertise in business intelligence and advanced analytics, Mr. Medina’s mission is to help food & ag organizations optimize their strategic data assets by converting complex data into intelligence and innovation.
His strong business acumen allows him to align analytics with business goals. His experience across diverse projects in Machine Learning and Business Intelligence helps him propose, build, launch, and manage data products and transform data analytics from an operational necessity to a growth enabler.
Mr. Medina manages a diverse and talented team of Data Scientists, Engineers, and data analysts at Haystack. In this role, he has advised both Fortune 500 & emerging companies on technology strategy and implementation for analytics and BI projects, while delivering extraordinary quality, value, and thought leadership to stakeholders; no data-related problem goes unsolved!
He is a proud graduate of Georgia Tech’s top-ranked School of Electrical & Computer Engineering. In his time off, he enjoys hiking and camping in Minnesota’s Boundary Waters Canoe Area Wilderness with his partner.
Fueled by a deep commitment to tackling racial and health disparities, our VP of Strategy and Food Systems, Maria Medina, has dedicated her life’s work to supporting organizational, policy, and systems change to better include and serve those most impacted to achieve equitable outcomes.
Learn more about how Haystack’s Vice President, Maria Medina, can support you in building your leadership and strategy toolbox to catalyze transformational change.
We’re proud to be a purpose-driven company in service to the food & ag industry. Our mission, vision, and core values set high standards and drive our passion to make a difference.
To help agri-food companies realize the power, potential, and value of data by developing effective solutions that bring growth to their bottom line, help feed the world, combat climate change, and expand opportunities for women and data scientists of color.
To become the most trusted data solutions partner inspiring and informing the transformation of the food & ag industry.
Uphold the highest standards of integrity.
Have the best answers & build things that work brilliantly.
Bring empathy & service into every action.
Focus on outcomes, embrace change, and keep it simple.
Challenge what’s possible to find new ways.
Explore, learn, and understand to stay a step ahead.
From our principal consultants, to our inner circle of skilled data specialists, all things Haystack are brought to you by an amazing team of talented and diverse professionals who make our work better every step of the way.
VP Strategy & Food Systems
Learn more about Maria
We support, engage, and have founded organizations that bring people together at the intersection of data and technology to collaborate, learn, and explore ways to make smarter use of our resources and improve our world.
We are proud to be a certified Minority Business Enterprise
Vendor # 20965633
